Digital Marketing involves the promoting and selling of products and services to prospective customers through online platforms such as email, social media, mobile marketing, etc.
Curriculum
Domain 1—Building Website with WordPress
- Installing and setting up a WordPress environment
- Understanding WordPress Dashboard
- Installing and activating themes
- Customizing themes
- Working with posts and pages
- Working with Plugins
- General settings
- Working with Elementor
- Backup and restoration
- Domain name and hosting
Domain 2—Marketing Research and principles
- What is marketing?
- Understanding customer Behavior
- Factors influencing customer Behavior.
- Branding & product strategies
- Segmentation, Targeting, and Positioning
- Advertising campaign
- Managing marketing channels
Domain 3—SEO
- Introduction to SEO
- Definition of terms
- How does SEO works?
- How does SEO affect your business?
- Types of SEO
- Understanding keywords and planning
- Keyword Research & Analysis
- Tools for keyword Analysis
- Tools for Keyword search
- Setting up Google search console & Google Analytics
- Understanding Technical SEO
- How search engines index content
- Duplicate content & Canonicalization
- Google webmaster tool
- Redirect
- Robots.txt file & Robots tag
- Sitemaps
- Internal links
- HTTP Status Codes
- Understanding links building and types
- Local SEO
- Tools for SEO
- Page ranking tools
- SEO link-tracking tools
- Keyword tools
- Traffic Analysis tools
- Site Auditing tools
- How to set up SEO in WordPress & non-WordPress websites
- Optimizing SEO with BING
Domain 4—PPC
- What is PPC?
- Google Search Ads
- How to set up PPC
- Conversion tracking
- Getting Leads
- Remarketing
- Split Testing
- Marketing Metrics & Audience using Analytics.
Domain 5—YouTube Marketing
- Creating a YouTube channel
- Building audience and brand on YouTube
- Boosting your YouTube SEO
- How to grow your channel
- YouTube monetization
- Optimizing your YouTube channel
Domain 6—Google Analytics
- Understanding Google Analytic
- Universal & Google Analytic 4
- Setting up Google Analytics
- Measuring Metrics
Domain 7—Social Media Marketing
- Introduction of social media
- Facebook marketing
- Twitter marketing
- Instagram marketing
- Quora marketing
- TikTok marketing
- LinkedIn marketing
- Pinterest marketing
- How to make money from your social media platform.
Domain 8—Affiliate marketing
- What is Affiliate marketing?
- How to find Affiliate marketing programs in any niche
- How to know profitable niches
- How to generate traffic to your affiliate niche
- Strategies to use in promoting your niche.
Domain 9—Content Marketing
- What is content creation?
- Keyword Research tools
- Understanding your target audience
- How to write content for blogs and websites
- How to use content marketing and convert sales to leads
Domain 10—E-mail marketing
- Understanding E-mail marketing
- Email marketing tools
- Setting up an E-mail marketing campaign
- Advanced Email Marketing Automation
- Creating landing page
- Creating Sale funnel
- Measure and analyze email campaigns.
Domain 11—Copywriting
- What is copywriting?
- Attributes of an effective copywriter
- How to know your audience
- How to successful copywriter
- How to write content that sells
- Knowing your goal
Domain 12—Graphic design
Who should learn Digital marketing?
- Entrepreneurs or Business Owners
- Sale Professionals
- Brand managers
- Freelancers
- Copywriters who want to write compelling eCommerce product descriptions.
What will I be able to do at the end of the training?
- Write compelling content.
- Writing content that will attract ROI
